[Clash Royale]Game analysis and monetization

Basic application information

Rating 4.6
Enter the Arena! From the creators of Clash of Clans comes a real-time multiplayer game starring the Royales, your favorite Clash characters and much, much more. Collect and upgrade dozens of cards featuring the Clash of Clans troops, spells and defenses you know and love, as well as the Royales: Princes, Knights, Baby Dragons and more. Knock the enemy King and Princesses from their towers to defeat your opponents and win Trophies, Crowns and glory in the Arena. Form a Clan to share cards and build your very own battle community. Lead the Clash Royale Family to victory! New features: ● Goblin Drill joins the Arena: unlock this brand new card and tunnel your way to victory!  ● Extended Trophy road with additional Arenas: earn more rewards and loads of Gold! ● Clan Wars 2 changes, 5 more deck slots, and lots of Quality of Life improvements! Features: ● Duel players from around the world in real-time in both 1v1 and 2v2 Battles ● Earn chests to unlock rewards, collect powerful new cards and upgrade existing ones ● Destroy opponent’s towers and win Crowns to earn epic Crown chests ● Build and upgrade your card collection with the Clash Royale Family along with dozens of your favorite Clash troops, spells and defenses ● Construct your ultimate Battle Deck to defeat your opponents ● Progress through multiple Arenas all the way to the top ● Form a Clan to share cards and build your very own battle community ● Challenge your Clanmates and friends to a private duel, or play side-by-side in a 2v2 Battle ● Work together with your Clan to unlock Clan Chests ● Take on daily and weekly Quests for big rewards ● Play new events every week ● Learn different battle tactics by watching the best duels on TV Royale PLEASE NOTE! Clash Royale is free to download and play, however, some game items can also be purchased for real money. If you don't want to use this feature, please disable in-app purchases in your device's settings. Also, under our Terms of Service and Privacy Policy, you must be at least 13 years of age to play or download Clash Royale. A network connection is also required. Support Are you having problems? Visit http://supercell.helpshift.com/a/clash-royale/ or http://supr.cl/ClashRoyaleForum or contact us in game by going to Settings > Help and Support. Privacy Policy: http://supercell.com/en/privacy-policy/ Terms of Service: http://supercell.com/en/terms-of-service/ Parent’s Guide: http://supercell.com/en/parents/


Schematic diagram


Monetization structure analysis

Non-charged and micro-biller areas

Content is prepared so that even non-paying/fine-paying users can play.
The point is that this game prepares content at a relatively low level of 9 levels at events.
The cards themselves can be collected by playing.
However, at higher card levels, there is a balance of running out of gold rather than cards.
Cheap packs (x4, x5, etc.) are sold regularly at the shop, which is nice for those who pay a small fee.
Anyway, PVP is fun!If you win with PVP, you will get a reward box, but it is a type that accumulates in a queue.
Even if you know that you will not receive a reward, there is fun to play.

Billing element, main is growth promotion type

As a billing element, opening the queue box, advantageous package at the shop, event participation (FREE PLAY during SEASON by buying SEASON PASS)
If you want to raise any card to the MAX level quickly, you will invest a considerable amount in the loot box sold at the shop.
SEASON PASS is attractive because it is a profitable product even from no charge.It is unprecedented as a charge introduction.
Also, as a player, you will want to have a stamp (Emote) that can be used for communication.
As you can see from the schematic diagram, basically the billing is simple.
It consists of three basic elements, the gold emerald card, and makes it easy for users to understand what they need.

billing contents list

Summary of types of monetization in-game purchases

Add season reward items
Character Free-to-Play
Reinforcement pack
In-Game money

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