[Shop Titans]Game analysis and monetization

App basic information

Rating 4.7
Craft and build for heroes in this idle crafter RPG. In Shop Titans, you are the new craftsman in town! Build your store and customize it exactly how you like it - personalize to your heart’s content. Craft epic armor, swords and gear for the heroes who defend your village. Build a prosperous business by teaming up with blacksmiths, tailors, priestesses, carpenters and herbalists. Craft your products to trade, sell, or auction to the highest bidders from other shops. Heroes and warriors will buy your items too, you can even add a surcharge! Customize your avatar in your own unique fantasy style. Choose from different types of clothing, hairstyles, eye color and more to make your avatar unique. Once you’re ready, the adventure begins! Build and craft after you follow the Elder, Owen, in the tutorial of this RPG simulation game. Manage your store to become the kingdom’s greatest weapon shop tycoon! Build up your store as fast as possible to support the heroes who will protect and defend your village. Craft and sell items in your store to get rich and build a crafting empire! For each quest completed, you’ll get loot, gear, and resources for crafting. Open a chest to discover what new items you have available to build new swords, shields, armor and more! Dungeons can be raided to get you more loot! Recruit and grow a team of heroes for quests. Choose from 3 main classes of heroes: Fighters, rogues, and spellcasters. With exciting variations like Knight, Ninja, Samurai, Berserker, Druids, and Geomancer. Choose the way they look, upgrade their gear and weapons, and level them up for greater skills and lethal combat. In this fantasy adventure you will: - Build and customize your own store - Craft potions, armor, swords and more to sell to heroes and champions - Join a guild and build up your town with friends - Recruit and grow heroes and champions for adventuring - Fight and progress through quest levels for loot and resources - Build your empire: become a master shopkeeper! Download Shop Titans now to design, craft, build and quest your way to the top as an epic mogul in this fantasy simulation RPG game! Note: Shop Titans is a free game which allows purchases with real money within the app. TERMS OF SERVICE: Please read this Terms of Service Agreement and our Privacy Notice before using our services as they govern the relationship between you and Kabam. www.kabam.com/terms-of-service/ www.kabam.com/privacy-notice/

Monetization

Schematic diagram

Monetization

Monetization structure analysis

■ No-charge/fine-charge area

It is a game to make your equipment shop bigger and decorate.
There is also an element to develop a hero character.
It is likely to be in the game that can be enjoyed even without charge.It's important to earn gold efficiently.
By using in-game currency instead of gold, you can efficiently grow shops and characters.
Because there is a category of recipes and equipment that can not be reached if it is not charged,
You'll need to pay a certain amount of money to enjoy the game in earnest.
In the second half of the game, the gold required to train the shop will also become out of order,
This is also a point to encourage billing.

■Charging element ・Mainly advertising exclusion type

Such as additional content, such as equipment recipes that can not be purchased without charge,
Packages in the lower price range in the early stages of the game have become attractive.
In addition, special characters called champions, to get without charge
The first hurdle is a high product.
There are regular set sales such as great recipes and furniture to decorate your shop.
In-game currency is possible, such as the expansion of the shop and the employment of heroes can also be in gold,
By using in-game currency, you can expand efficiently.
The balance of the game itself is very thought out, and it is a point that it is a level design that motivates billing at the turning point.

List of billing contents

Summary of types of monetization in-game purchases

Added functionality
Limited-time effect
Character Free-to-Play
In-game currency sales

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