[Shop Titans]Game analysis and monetization

App basic information

YOU are the new craftsman in town. Craft, build and grow your own medieval shop into an epic fantasy empire! Personalize your shopkeeper, design your store, craft legendary items and sell them to heroes to bring back more loot. Team up with blacksmiths, tailors, priestesses, carpenters and herbalists for crafting, building, and expanding your business! Start by showing off your medieval style and customizing your shopkeeper. Then, dust off the accounting table, learn how to craft, design the layout of your store for optimal shopping and attract as many customers as possible! Manage your store well to become the top shopkeeper in this fantasy kingdom and build your fortune! Trade and sell products to the highest bidders and other players around the world in the open market to become the kingdom’s greatest tycoon! Now it’s time to build up your very own store and embark on a medieval fantasy crafting and building adventure in Shop Titans! SHOP TITANS FEATURES: BECOME A MEDIEVAL SHOPKEEPER: • Show off your medieval style by customizing your shopkeeper! • Choose from an expanding catalog of hairstyles, clothes and accessories to make your shopkeeper truly stand out! • Level up your shopkeeper to unlock new items for crafting and designs for your store!. BUILD & DESIGN YOUR FANTASY STORE: • Get crafting with an ever growing collection of items including swords, shields, boots, guns and much more! • Stock your shop, sell your items to aspiring heroes, and earn money for expanding your store and growing your business. • Heroes of all kinds can enter your store: warriors, wizards, dwarves... even ninjas! CRAFT, TRADE & SELL: • Craft and sell legendary items to heroes to help them in their adventures. • Trade and bid on items with other players and shopkeepers from around the world! • Add a surcharge to boost your profits for your most popular items. SIMULATION RPG: • Recruit and customize heroes with unique skills and equipment. • Send your heroes to battle bosses and conquer mysterious dungeons to acquire rare loot! • Complete quests to earn rewards that will help you expand your store and create new weapons and gear. JOIN A GUILD & COMMUNITY: • Team up with your friends and build a prosperous town! • Support your fellow guild members in building their shop to earn special rewards. Build up your store and get rich by selling your items to store shoppers and players around the world on the open market. Install Shop Titans for free NOW to design, craft, and build a medieval crafting empire and in this fantasy simulation RPG! Note: Shop Titans is a free game which allows purchases with real money within the app. TERMS OF SERVICE: Please read this Terms of Service Agreement and our Privacy Notice before using our services as they govern the relationship between you and Kabam. www.kabam.com/terms-of-service/ www.kabam.com/privacy-notice/

Monetization

Schematic diagram

Monetization

Monetization structure analysis

■ No-charge/fine-charge area

It is a game to make your equipment shop bigger and decorate.
There is also an element to develop a hero character.
It is likely to be in the game that can be enjoyed even without charge.It's important to earn gold efficiently.
By using in-game currency instead of gold, you can efficiently grow shops and characters.
Because there is a category of recipes and equipment that can not be reached if it is not charged,
You'll need to pay a certain amount of money to enjoy the game in earnest.
In the second half of the game, the gold required to train the shop will also become out of order,
This is also a point to encourage billing.

■Charging element ・Mainly advertising exclusion type

Such as additional content, such as equipment recipes that can not be purchased without charge,
Packages in the lower price range in the early stages of the game have become attractive.
In addition, special characters called champions, to get without charge
The first hurdle is a high product.
There are regular set sales such as great recipes and furniture to decorate your shop.
In-game currency is possible, such as the expansion of the shop and the employment of heroes can also be in gold,
By using in-game currency, you can expand efficiently.
The balance of the game itself is very thought out, and it is a point that it is a level design that motivates billing at the turning point.

List of billing contents

Summary of types of monetization in-game purchases

Added functionality
Limited-time effect
Character Free-to-Play
In-game currency sales