[AFK Arena]Game analysis/monetization

App basic information

Rating 4.7
Check out Geralt and Yennifer in AFK Arena now, and don't miss out on the collaboration events and heaps of rewards! *** SUMMON – COLLECT – LEVEL UP *** Over 100 heroes in seven factions. Build the ultimate formations and battle your way to the top. Celestials, Hypogeans, Dimensionals are the rarest. *** STRATEGIC BATTLE *** Equip your heroes and strategize unbeatable lineups to overcome your enemies in battle. Each faction enjoys formation buffs and factional advantages over other factions. *** RICH GAMEPLAY *** Progress through the campaign and fight the ancient evil Hypogeans from destroying the realm of Esperia. Race to the finish in King's Tower. See how far you can go into the Labyrinth with your relics. Battle other players in the PVP Arena mode. AFK Arena is a classic turn-based RPG with a huge variety of modes to keep you battling! *** NON-STOP PERKS *** The battle doesn’t stop when you log off. Level-up even while you’re AFK, and reap the rewards when you next log on - so you can jump right back into the adventure. Facebook: https://www.facebook.com/afkarena/ About Subscriptions and Apple Website Subscriptions 1. Pricing & Billing Cycle Enable “Subscription (Weekly)” within the game for $0.99 a week, which will be billed weekly (every 7 days). (Price may vary depending on your location.) Enable “Subscription (Monthly)” within the game for $2.99 a week, which will be billed every natural month (every 30 days). (Price may vary depending on your location.) 2. Subscription Content Subscribers will be eligible for certain perks during the subscription period, including: - Team Bounty Quests +1 - Increases AFK Rewards Gold Quantity By +10% - Increases King’s Tower Mercenary Uses By +1 - Increases Faction Tower Mercenary Uses By +1 - Increases Campaign Mercenary Uses By +1 - Guild Coin Drop Quantity +10% - Labyrinth Token Drop Quantity +10% 3. Automatic Subscription Renewal The App Store subscription is auto-renewed with payment confirmed via your iTunes Account. Users can manage the auto-renew manually through the iTunes/Apple ID Settings Manager. The subscription will auto-renew for the assigned billing period if the auto-renew feature is not turned off 24 hours before the current subscription expires. 4. User Agreement and Privacy Policy User Agreement https://afk-artworks.lilithgames.com/en/service.html Privacy Statement http://www.lilithgames.com/privacy_lilith.html 5. Subscription Cancellation If you would like to cancel your subscription, go to ‘Settings’ on your iOS device --> ‘iTunes & App Store’ --> tap ‘Apple ID’ and then ‘View Apple ID’. Enter ‘Account Settings’, tap ‘Subscriptions’ --> ‘Manage’ and select the subscription for ‘AFK Arena’ to cancel it.


Schematic diagram


Monetization structure analysis

■ No-charge/fine-charge area

As the title suggests, AFK is a game sold.
Even if you do not launch the application, you will automatically get gold and materials used for growth.
It's rare for an abandoned game to use no video ads.
Therefore, the only way to close the gap with other people is to charge.
Since it requires the same character to strengthen the character, it is quite difficult if there is no charge.
Many great packs are sold at the shop, so if you can finely charge each month, there is no problem in playing.
For me, I really like the character design!
It's a good game even considering the overall balance.

■Charging element ・Main is character type

In any case, you will be charged for character training.
The base is the root box, so if you want to go higher in the PVP such as arena, you have to be prepared and charge for it to be effective.(Slightly charged will not catch up)
With a small charge, you can get items and in-game currency daily, so it's a perfect balance for casual enjoyment.
There are many types of billing contents, and there are various ones.

List of billing contents

Summary of types of monetization in-game purchases

In-game money/items distribution
Continuous purchase
Add season reward items
Loot box
Character Free-to-Play
Reinforcement pack
In-Game money

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