Shop Titans: Game Analysis and Monetization Strategy

App Basic Information

[appinfo id=1361253233 lang=JP]

Monetization

Overview Diagram

Monetization Structure Analysis

■Free-to-Play & Light Spender Segment

This is a game where you expand and decorate your equipment shop. It also has elements of nurturing hero characters. The game appears to be enjoyable even without spending. Earning gold efficiently is crucial. By using in-game currency instead of gold, you can efficiently grow your shop and characters. Since there are recipes and equipment categories unavailable to free players, some spending is necessary to fully enjoy the game. In the later stages of the game, the gold required for shop development becomes extraordinary, which also serves as a point to encourage spending.

■Paid Elements - Primarily Content Additions

Additional content, such as equipment recipes unavailable to free players, and low-priced packages in the early stages of the game, are attractive. Additionally, special characters called Champions are initially high-hurdle items to obtain for free. There are regular sales of advantageous recipes and furniture sets to decorate your shop. Shop expansion and hero employment, which are possible with in-game currency, can also be done with gold, but using in-game currency allows for more efficient expansion. The game's balance is very well-thought-out, with level design that stimulates spending at key points.

List of Paid Content

Summary of In-Game Purchase Types - Explanation Here

Feature Additions

Limited-Time Effects

Character/Item Purchases

In-Game Currency Sales