Idle Arks: Game Analysis and Monetization Strategy

App Basic Information

[appinfo id=1514537234 lang=JP]

Monetization

Overview Diagram

Monetization Structure Analysis

■Free-to-Play and Low-Spending Player Segments

This game can be played perfectly fine without spending any money. For low-spenders, purchasing "Remove Ads" and "Double Rewards" will make the game much more comfortable to play. For free-to-play users, watching ads frequently can improve efficiency. The game is a farming game where you initially collect resources on a raft and then upgrade it. All characters are blocky, but they are surprisingly endearing. It's a good game that often makes you stare at the screen for extended periods.

■Paid Elements: Primarily Ad Removal

To enhance comfort, the monetization is primarily ad-removal based, allowing you to receive rewards without watching ads. In addition to removing ads and doubling rewards, in-game currency for quick progression is also sold. Both the game and its monetization are designed to be straightforward. Furthermore, as free-to-play users are obliged to watch ads, stable advertising revenue can be expected.

List of Paid Content

Game In-App Purchase Types Summary. Explanations of purchase types here.

In-App Ads

Ad Removal

Feature Additions

In-Game Currency Sales