Archero Game Analysis and Monetization Strategies

App Basic Info

[appinfo id=1453651052 lang=JP]

Monetization

Overview

Monetization Structure Analysis

■Free-to-Play & Low-Spending Player Segment

Archero is designed to be accessible for free-to-play users. For better or worse, the action relies heavily on player skill, allowing progress to a certain extent based on ability. Free players have no way to acquire paid characters. However, there are playable characters available even without paid ones. For players in this segment, "video advertisements (AD)" found in-game and in the shop are the primary source of revenue.

■Paid Elements - Primarily Growth Acceleration

The main paid elements include character purchases. Characters obtainable only through payment have slightly better performance than free characters, aiding in story progression and other main content. Characters are not in a loot box (gacha) format, so there's no need for extreme spending. Equipment can be obtained from loot box-like treasure chests in the shop. The primary paid element is "growth acceleration," making it a gentle system that doesn't require much spending to enjoy the game. However, the "video advertisements (AD)" that appear during gameplay can somewhat disrupt the game's flow.

List of Paid Content

Summary of In-Game Purchase Types

Video Ad Viewing

Limited-Time Effects

Timed Reward Item Additions

Loot Boxes

Character Purchases

Enhancement Packs

In-Game Currency Sales