モバイルアプリ分析Casual

Ace Archer: Game Analysis and Monetization Strategy

2020.08.30/読了約3分/0 views

App Basic Info

[appinfo id=1485209979 lang=JP]

Monetization

Overview Diagram

Monetization Structure Analysis

■Free-to-Play & Low Spender Segment

As the overview diagram shows, this is a common type of game where you raise characters and enjoy the story and PvP. However, the number of elements is overwhelming. While it's marked as 'M' in the diagram, the types of materials required for growth are so abundant that I personally don't quite understand them. There's an auto-growth button, so that suffices. However, it's very unclear what's needed for the next growth stage and where to obtain it. The subjects to train also vary widely, including your main character, companions, equipment, pets, and more. The characters look incredibly cute, but once you delve into it, it's a massive parameter-driven game. It's easy for free-to-play and low-spending players to enjoy, and necessary materials are supplemented through rewards, etc. For low spenders, there are also convenient functional add-on purchases (like batch processing features). If you expand into PvP and aim for the top ranks, free-to-play and low-spending players will struggle to keep up. Those who enjoy slowly nurturing their characters probably won't get bored.

■Paid Elements - Main Focus is Growth-Oriented

In any case, since there are many elements in the game, monetization is embedded in various places. What's noteworthy might be the feature expansion purchases for low spenders. These come in multiple packages, extending features for a limited time. Low-cost purchases add features that allow batch operations. Characters and equipment are obtained by collecting fragments. Characters and equipment can also be directly pulled from loot boxes. There are no ad-based monetization elements, so it seems that in-game currency purchases are the main focus.